The Applied Innovation Certificate

Here are a set of courses – optional for you, but a good option!  The Applied Innovation Certificate consists of 15 hours of coursework that you can spread out across your time at TU. The courses have been designed to minimize prerequisites, and thereby allow any student at any level to join in.

Courses in The Applied Innovation Certificate

  • BUS 1013 – Business & Society (a TU Block course, offered every semester)
  • MKTG 2013 – Innovation and Qualitative Methods (elective, Spring)
  • MGT 2023 – The Entrepreneurship Experience (elective, Fall)
  • MGT 3993 – Student Practicum (may serve as an elective within your major, offered when students need it)
  • Plus, one 3000-level or 4000-level Gen Ed elective chosen with the consultation of the student’s advising office and the certificate director – e.g., MGT 4193: Social Entrepreneurship; ME 4863: Special Topics in Design; Art 3443: Digital Painting with Photoshop


BUS 1013 – Business and Society
Prerequisite: None

Examines the role of organizations of all types in society by introducing the global perspective of commerce, free markets, ethical issues, environmental concerns, and the impacts of demographic diversity. Provides a working understanding of the world of free enterprise on both the theoretical and practical levels by looking at for-profit and non-profit applications and functions.

MKTG 2013 – Innovation and Qualitative Methods
Prerequisite: BUS 1013 – Business and Society

In this course, students will learn the creative process, how to use a number of ideation tools, and get practice leading brainstorming sessions addressing real-world problems. They will also become familiar with several qualitative research tools (e.g., focus groups, depth interviews, photography, participant observation, etc) Students will employ these tools and get experience working with real companies in the region to develop practical and innovative solutions to business problems. Included in this course is orientation to the iPad and apps that facilitate the collaboration process. The final project in the course will be development of a portfolio that showcases and elaborates on several problems that the students have explored, numerous possible solutions developed, and the results of solutions that they implemented.

MGT 2023 – The Entrepreneurship Experience

This course employs a “learn by doing” approach. The students will first learn the fundamentals of entrepreneurship and will then be challenged to assess their business ideas to determine if they can be converted into profitable enterprises. In the last ten weeks of the course, students will work in teams to launch and run one of these enterprises on campus. Examples of student businesses could include delivery services, dry cleaning, online auction services, selling vitamins and health food, bicycle repair services, Internet-based apps, a campus thrift store, etc. At the end of the semester, students will present financial and performance reports for their ventures, and a review of what helped and hindered their success.

MGT 3993 – Capstone: Student Practicum
Prerequisites: BUS 1013 – Business & Society, MKTG 2013 – Innovation and Qualitative Methods, MGT 2023 – The Entrepreneurship Experience, and Permission of Instructor.

The Practicum course is a capstone experience for the certificate and is designed to have students work in small interdisciplinary teams to connect their knowledge and interests to implement a community engagement project of their own creation. Working closely with a team of industry and faculty mentors throughout the semester, students will propose and independently implement an innovation that launches a new enterprise or benefits an area business or non-profit organization. This course will allow students to develop their interests and passions and employ the tools and lessons learned in earlier courses in the Certificate. This course culminates with an event where students present and discuss their projects with the public.